What resonates, what's unique and what needs focus
In 2023 we conducted research into 140 organisations across 10 industry sectors.
We wanted to challenge organisations to re-think their market messaging...to test assumptions about what leaders believe their organisation stands out for in their sector.
A glaring shortcoming we observed across all sectors was how organisations fail to leverage the unique qualities of their employment offering. In place of a robust and dynamic EVP they own, we saw rather prosaic statements around more digestible themes, including flexibility, D&I and impact.
Some key facts that may surprise you...
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